Who we are.

THE BIG IDEA

Over the past year, we have been been realizing there is a massive opportunity to connect the lower parts of Canada to the Northwest Territories via the Mackenzie Highway (Highway 14) and the Inuvik to Tuktoyaktuk Highway (ITH/Highway 10). Every year, Canadian and American tourists already drive all over Canada on holiday. Since these are two of the most amazing routes you can take in the world, we believe they could be shown in a new light and perspective through photo, video and written word, making them a serious option for these travellers.

The idea would be to have Ben explore from a base in Yellowknife, documenting his journey and experiences along the way through photo and video and blogging. We envision two parts to the trip. Part 1 key destinations/experiences from a base in Yellowknife would include: Prince of Wales Cultural Centre, Jolliffe Island Colourful Houseboats, Aurora Village OR Blachford Lake Lodge, Nahanni National Park Reserve, Wood Buffalo National Park OR Mackenzie Bison Sanctuary. Part 2 would have him land in Inuvik, explore Inuvik, drive the Inuvik to Tuktoyaktuk Highway (ITH/Highway 10) documenting the journey, experience the End of the Road at the Arctic Ocean, as well as everything else Tuktoyaktuk has to offer.

They would explore each area through hiking, guided tours, local eateries and fun lodging in each area. We want to capture how Ben explores these areas in a natural and organic way. Part of what we want to do as well is have Ben experience the various Indigenous nations be that through tours, cultural centres or cuisine. He has always been fascinated by the intersection between challenging climates and the peoples who call them home, and is excited to learn about these ways of life and experience them for the very first time.

The idea would be to tell the story of the whole trip through various mediums to reach different demographics, different social media groups and different marketing angles. Ben would focus on photography, and sharing through his various social channels and capturing candid moment through stories on his phone. Geoff would focus on documenting his travels through video, interviewing him along the journey and capturing the real emotions, feelings and experiences as they happen.

We believe that we could capture a natural story of an explorer experiencing a once in a life time trip through some of the most beautiful places in northern Canada that would encourage and promote travel to Yellowknife, the northern Arctic Ocean region, and NWT as a whole.

WHAT DO WE BRING TO THE TABLE?

Over the last 10 years, the two of us (Ben and Geoff) have been working hard using our various skill sets to work with a number of tourism boards and brands. Between us, we’ve worked with tourism boards such as:

• Hello BC, Tourism Northern BC, Travel Alberta, Tourism New Brunswick, Bonjour Québec, Tourism Prince George, and Travel Alaska to name a few.

We’ve also worked with major brands such as:

• Eddie Bauer, Fujifilm, Western Digital, Mercedes-Benz, Intel, and many more.

We are trusted and hired to work with these organizations because of the stories we can tell through written mediums and visuals ones in photo and video. The stories we tell are ones that are genuine, from the heart and always with the spirit of the place and product we’re capturing.

SOME METRICS

BEN PRESCOTT

• Instagram @itsbigben - 400k followers

• TikTok @itsbigben - 18k followers

• YouTube @itsbigben - 40k monthly views

• Facebook Ben Prescott Photo - 21k followers

• Photographer and Cinematographer for Mercedes-Benz and Mercedes-Benz Canada

GEOFF HEITH

• Instagram @geoffheith - 2.8k followers

• Cinematographer for Go Whistler, HelloBC, and many others

WHAT WE’VE DONE

We have worked with various tourism boards and brands both around the world and locally to create content for their use on social media, advertising and promotion. We blend our styles from high quality lifestyle content, mixed with top-tier cinema work. We believe this gives companies many options in how they want to share the content we create with their audiences and allows for a more immersive experience.

WHAT IS IT GONNA BE?

We are looking to partner with each community and region for financing the trip and working together with each partner to help in applying for grants and funding from any resource we can.

The estimated cost for our package would be $30,000 (plus tax) for our services. This does not include travel, accommodation and meals.